Portrait of Camila Yamada

Senior Product Manager & AI Product Builder

I turn “we need this”
into “it’s live.”

I take loosely defined business needs and turn them into working products — defining the strategy, designing the experience, building with AI, and connecting everything required to launch.

5+ years
Across product, technology and operations
25+ people
Led across engineering, UX and operations
3 products
Independently built and launched
0→1
From loosely defined need to live product
Selected work

Products I took from need to launch.

Each project began with a real need rather than a detailed product specification. I shaped the solution, designed the experience and built the product required to move it forward.

Screenshot of the SENDSora interface
B2B Fintech Platform

SENDSora

Independently built from concept to launch

SORA’s enterprise clients needed a scalable way to distribute digital gift cards, but the company did not yet have a product to support it. Starting from a high-level client need, I independently defined and built SENDSora from the ground up as a secure, client-ready platform.

0→1 ProductB2B FintechIndependently BuiltJapan & Korea
Screenshot of the Sora Rewards — Company Website interface
B2B Commercial Platform

Sora Rewards — Company Website

Independently built from concept to launch

After SORA changed its company name and brand, its previous website was becoming obsolete. I took ownership and independently built a new commercial website from scratch using AI-assisted development. It became a working acquisition channel and generated an inbound lead that grew into one of SORA’s most important clients in Korea.

First AI BuildLead GenerationB2BIndependently Built
Screenshot of the Kakiyomi Lashes interface
Client Management Platform

Kakiyomi Lashes

Personal product, built end to end

A lash artist described how difficult it was to remember each client’s previous lash style and search through thousands of paper consultation records. I turned that need into a complete client-management platform for independent lash professionals — including digital consultations, appointment history, lash mapping, photos and customizable service catalogs.

0→1 ProductProduct DesignOperationsBuilt End to End
How I work

From “we need this” to “it’s live.”

I’m most useful when the need is real but the solution is still unclear. I connect product thinking, design, operations and hands-on building to move it forward.

  1. 1

    Find the need behind the request

    I look beyond the first request to understand the user problem, business goal and operational reality behind it.

  2. 2

    Shape the product

    I define what the solution needs to do, map the experience and identify the workflows, requirements and dependencies involved.

  3. 3

    Build and connect

    I create the product using AI-assisted development and connect the supporting business and operational pieces required for it to work.

  4. 4

    Launch and learn

    I put the solution into real use, observe what is missing and continue improving it based on practical feedback.

Oct 2024 – Present

Product and Operations Manager

SORA Rewards

I lead product and operational initiatives across SORA’s B2B rewards and fulfilment ecosystem in Japan, Korea and China. My work includes identifying product opportunities, defining workflows, improving client-facing platforms and independently building new products and AI-powered solutions from concept through launch.

  • Independently built SENDSora from a high-level client need into a complete B2B digital rewards platform
  • Took ownership of SORA’s post-rebrand website and built the new commercial platform from scratch
  • Created a lead-capture and Slack-notification workflow that turned the website into an acquisition channel
  • Build prototypes, internal tools and operational automations using AI-assisted development
  • Work across product, operations, clients and technology to move initiatives from ambiguity to implementation

Sep 2021 – Sep 2024

Chief Operating Officer

DiiMO Technologies

Led more than 25 people across development, UX and operations while overseeing the systems and execution required to support the company’s products and business operations.

  • Led and coordinated a 25+ person team across engineering, UX and operations
  • Designed and improved operational workflows that supported product delivery
  • Built systems for tracking progress, blockers and cross-functional execution
  • Translated business goals into operational plans the team could execute against
  • Established visibility into company-wide performance and operational health

Jun 2018 – Sep 2020

Accounting Coordinator

Elaniin

Built financial systems, reporting and cost-control processes that improved operational visibility and supported business decision-making.

  • Built financial reporting and cost-control processes from the ground up
  • Created dashboards and reports that improved visibility for leadership
  • Standardized accounting workflows to reduce errors and close books faster
  • Supported business decisions with timely, reliable financial data
  • Laid the operational foundation for the company’s finance function

About

I’m a Senior Product Manager and AI Product Builder with more than five years of experience across digital products, operational systems and technology-enabled businesses. In my current role as Product and Operations Manager at SORA Rewards, I work across product strategy, business operations and hands-on execution.

My experience as a COO gave me an operator’s perspective. I think beyond individual features and consider the complete system: the customer need, business model, workflows, technical dependencies, internal operations and what it takes for a product to work in practice.

I’m also a hands-on builder. When a product, tool or prototype is needed, I don’t stop at documenting the idea. I use AI-assisted development to explore the solution, design the experience, build it, launch it and learn from real usage.

I’m comfortable entering areas where I don’t know everything yet, learning what is necessary and finding a practical way forward. That combination of product thinking, resourcefulness and execution is how I turn “we need this” into “it’s live.”

Originally from Latin America and now based in Japan, I bring a global perspective and experience working across different markets, cultures and business environments.

  • Product Strategy & Execution
  • 0→1 Product Development
  • Product Discovery
  • Product Design
  • Systems Thinking
  • Platform & Workflow Design
  • Cross-functional Leadership
  • Operational Transformation
  • AI-Assisted Product Building
  • International Product Operations

Capabilities & Toolkit

Product Strategy & Management

  • Product discovery
  • Product strategy
  • Product definition
  • 0→1 product development
  • Roadmapping and prioritization
  • Requirements definition
  • User stories and acceptance criteria
  • Backlog management
  • Stakeholder alignment
  • Cross-functional collaboration
  • Product launches and iteration

Project Planning & Delivery

  • Project planning
  • Scope definition
  • Sprint planning
  • Task and dependency management
  • Progress tracking
  • Risk and blocker identification
  • Cross-functional coordination
  • Agile product delivery
  • Documentation
  • Process implementation

Product Design

  • Information architecture
  • User journeys
  • User flows
  • Workflow design
  • Interface design
  • Wireframing
  • Rapid prototyping
  • Design systems
  • Experience iteration

Systems & Operations

  • Business-process improvement
  • Operational workflow design
  • Automation
  • Platform operations
  • API-driven products
  • Systems thinking
  • Cross-functional leadership
  • International product operations

Data & Reporting

  • KPI definition
  • Operational reporting
  • Data analysis
  • Dashboard creation
  • SQL
  • Looker
  • Power BI
  • Advanced Excel
  • Advanced Google Sheets

AI & Hands-on Building

  • AI-assisted development
  • Rapid product building
  • AI prototyping
  • AI agent creation
  • Workflow automation
  • Prompt design
  • Product iteration using AI tools

Tools

Product & Project Management

  • Linear
  • Trello
  • ClickUp
  • Notion
  • Jira

Design & Collaboration

  • Figma
  • Miro
  • Slack
  • Google Workspace

Data & Operations

  • Google Sheets
  • Excel
  • Looker
  • Power BI
  • SQL

AI & Building

  • Lovable
  • Claude
  • AI-assisted development tools

Languages

  • SpanishNative
  • PortugueseFluent
  • EnglishFluent — Business
  • JapaneseConversational — daily use

Have a project that needs shaping?

I'm open to conversations about AI-native products, platform strategy and technical product roles.