Sora Rewards — Turning a necessary rebrand into a working acquisition channel

SORA changed its company name and brand, which meant the previous website would become outdated and no longer represent the company accurately. A new site was necessary, but the initiative did not yet have a defined execution plan.

I recognized that the company needed more than a visual replacement for its previous website. It needed a clear commercial destination that could explain SORA’s products, communicate their value to enterprise buyers and create a direct path from interest to a qualified lead.

I took ownership of the initiative and independently created the new website from the ground up. This became the first live product I built using AI-assisted development.

SORA’s offering included multiple services and platforms, including its eGift API, SENDSora and Rewards Ninja. The commercial story existed across internal knowledge, presentations and conversations, but it needed to become one coherent public experience that potential clients could understand without assistance.

The website includes a contact form that stores the submitted lead information and automatically sends a notification to the SORA team in Slack. This makes potential client enquiries immediately visible and ready for follow-up instead of leaving them isolated in an inbox.

The website began generating inbound leads without paid acquisition or a large promotional launch. One of those leads grew into one of SORA’s most important clients in Korea.

The website was therefore not simply a branding deliverable. It became a functional commercial system connecting product communication, lead capture and internal follow-up.

This project changed how I thought about building. I had previously worked extensively across product strategy, operations and execution, but this was the first time I used AI-assisted development to independently turn an idea into a live product that generated a real business outcome.

It showed me that I could move beyond defining and managing solutions to building and launching them myself. Since then, I have continued creating websites, applications and products that solve real needs.