SENDSora — From a client need to an entirely new product offering

SORA’s enterprise clients needed a secure and scalable way to distribute digital gift cards, but the company did not yet have a product capable of supporting that process. The need was initially explained to me at a high level, without a defined product structure, detailed requirements or an existing platform to build upon.

The challenge was not simply to improve an existing workflow. It was to determine what the product needed to be, how clients would use it and which supporting capabilities were required to make it secure, scalable and ready for enterprise use.

I took full ownership of turning the initial client need into a working product. I defined the product concept, scope, information architecture, user flows, interface and operational logic, and then independently built the platform from the ground up.

The original request focused on fulfilling the client’s immediate reward-distribution need. While defining the product, I recognized that a complete enterprise solution also required onboarding, documentation, security, reporting, team management and localized communication.

I expanded the product beyond the initial brief to create a more complete and scalable client experience.

The result was an entirely new product offering for SORA: a client-facing B2B platform that transformed a broad customer need into a functional commercial solution. SENDSora gave the company a product it previously did not have and created a more scalable foundation for enterprise digital reward distribution.